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Brand & Signal Global Index Program

500 organizations. 20 sectors. One way to see how digital brands perform now.

Brand & Signal is building a global comparative view of how leading organizations perform across two measures of digital excellence: Brand Integrity and Signal Strength.

The public indexes show where organizations stand. The full 15-dimension Brand & Signal Benchmark explains why — and what to improve.

Global sectors
20Global sectors
Organizations in planned cohorts
500Organizations in planned cohorts
Dimensions in the full framework
15Dimensions in the full framework
Public headline indexes
2Public headline indexes

Published research

Each public Rapid Index compares a defined 25-organization cohort using publicly observable digital evidence available at the time of review.

The public score is designed for comparison and discovery. It is not a substitute for the full 15-dimension evidence audit.

PHARMACEUTICALS

Published — Rapid Index

Global Pharma Digital Index 2026

25 global pharmaceutical companies selected from Pharm Exec Top 50 Companies 2026 — prescription-drug sales.

Average Brand Integrity
8.33
Average Signal Strength
8.70
View the Pharma Index →

MINING & RESOURCES

Published — Rapid Index

Global Mining & Resources Index 2026

25 global mining owners and operators selected from CompaniesMarketCap — largest mining companies by market capitalization.

Average Brand Integrity
7.96
Average Signal Strength
8.42
View the Mining Index →

Research underway

CONSULTING

Global Consulting Index 2026

25 global firms selected from Forbes World's Best Management Consulting Firms 2026.

Cohort locked · rapid scoring underway

Notify me when published →

Coming next

Cohorts are defined from published external sources before any scoring begins. No result is published until the full 25-organization Rapid Index is complete.

TECHNOLOGY

Global Technology Brand & Signal 25 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest technology companies by market capitalization

Cohort defined · research scheduled

CONSUMER BRANDS

Global Consumer Brands 25 2026

25 organizations · Global

Cohort source: Interbrand Best Global Brands 2025

Cohort defined · research scheduled

AUTOMOTIVE

Global Automotive Digital Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest automakers by market capitalization

Cohort defined · research scheduled

ENERGY & UTILITIES

Global Energy & Utilities Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — oil & gas + electricity market-cap cohorts

Cohort defined · research scheduled

TELECOMMUNICATIONS

Global Telecom Digital Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest telecommunication companies by market capitalization

Cohort defined · research scheduled

AIRLINES

Global Airlines Digital Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest airlines by market capitalization

Cohort defined · research scheduled

LUXURY

Global Luxury Brand Index 2026

25 organizations · Global

Cohort source: Brand Finance Luxury & Premium 50 2025

Cohort defined · research scheduled

HOTELS & HOSPITALITY

Global Hotel & Hospitality Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest hotel companies by market capitalization

Cohort defined · research scheduled

RETAIL

Global Retail Digital Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest retail companies by market capitalization

Cohort defined · research scheduled

UNIVERSITIES

Global Universities Digital Index 2026

25 organizations · Global

Cohort source: QS World University Rankings 2026

Cohort defined · research scheduled

LAW FIRMS

Global Law Firm Digital Index 2026

25 organizations · Global

Cohort source: Am Law Global 200 2025 — gross revenue

Cohort defined · research scheduled

ASSET MANAGEMENT

Global Asset Management Index 2026

25 organizations · Global

Cohort source: Thinking Ahead Institute — World's Largest Asset Managers 2025 + current AUM supplements

Cohort defined · research scheduled

REAL ESTATE

Global Real Estate Digital Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest real-estate companies by market capitalization

Cohort defined · research scheduled

INDUSTRIALS

Global Industrial Brands Index 2026

25 organizations · Global

Cohort source: Disfold — global industrial companies by market capitalization

Cohort defined · research scheduled

AEROSPACE & DEFENSE

Global Aerospace & Defense Index 2026

25 organizations · Global

Cohort source: Defense News Top 100 2026 — defense revenue

Cohort defined · research scheduled

HEALTHCARE SYSTEMS

Global Healthcare Systems Index 2026

25 organizations · Global

Cohort source: Newsweek / Statista World's Best Hospitals 2026 — Global Top 250

Cohort defined · research scheduled

AI COMPANIES

Global AI Companies Index 2026

25 organizations · Global

Cohort source: CompaniesMarketCap — largest artificial-intelligence companies by market capitalization

Cohort defined · research scheduled

What the public score tells you

Brand Integrity Index

How clearly, credibly and usefully the organization expresses its brand and human truth through its owned digital experience.

Signal Strength Index

How effectively the organization can be found, understood, trusted and acted upon across search, AI and the wider digital ecosystem.

Signal Gap

The difference between Signal Strength and Brand Integrity. This is not a third combined index.

Signal leads brand
Your digital presence is highly visible, but the owned brand experience may not be as differentiated or substantive as the signal surrounding it.
Brand leads signal
You may have a strong owned experience that is not yet receiving equivalent discoverability, authority or external corroboration.
Broadly balanced
Brand Integrity and Signal Strength are moving together. The deeper question is whether both are competitive enough for the category.

Fifteen dimensions sit underneath every full benchmark

Brand Integrity review

  1. 01Brand Entity Presence
  2. 02Page Identity
  3. 03Audience Language
  4. 04Visual Brand
  5. 05Usefulness
  6. 06Brand Voice
  7. 07Content Vitality

Signal Architecture review

  1. 08AI & Search Accessibility
  2. 09Engineering Strength
  3. 10Offering Architecture
  4. 11Machine Content & Context
  5. 12Channel Reach
  6. 13Third-Party Verification
  7. 14User Action Pathways
  8. 15Response Infrastructure

The public Rapid Index shows the headline position. A full Brand & Signal Benchmark revalidates the result across all 15 dimensions using a deeper Evidence Standard, competitor evidence and AI-answer journeys.

See the 15-dimension framework →

Your position is the start of the question.

The public Rapid Index tells you where you stand. The full Brand & Signal Benchmark shows which of the 15 dimensions are driving the result, where competitors are stronger, how your organization appears in high-intent AI-answer journeys, which fixes matter first, and what a practical Transformation Roadmap looks like.

Looking for our earlier published studies? Read the case studies.

Get the evidence behind your score.

Request our full 15-dimension benchmark, a competitive comparison, an evidence review — or ask to be notified when a sector index publishes.

About the public indexes

Brand & Signal Rapid Indexes are directional comparative assessments based on publicly observable digital evidence available at the time of review. They report the Brand Integrity Index and Signal Strength Index for comparative research and business discussion.

A Rapid Index is not a complete audit of an organization's digital operations. The full Brand & Signal Benchmark evaluates all 15 dimensions using a deeper Evidence Standard, page-level evidence, competitor comparison and AI-answer eligibility journeys.

Scores can change as organizations update their digital presence or as new public evidence becomes available.

Request a correction or evidence update

Implementation partner

Know where you stand. Then improve it.

Brand & Signal is the independent framework and research publisher. Kumu is a founding implementation partner helping organizations turn benchmark findings into strategy, content, experience, technology and AI-findability improvements.