The digital brand benchmark
Your customers see everything.So does AI.
Digital made your brand transparent. AI asks it to be contextual — not ten blue links, but the cited answer to the questions your customers actually ask.
Pew Research Center · 2026
Brand & Signal measures the 15 dimensions that reveal the integrity and heart of your brand — and the strength of your signal: how clearly you can be found, understood, trusted and chosen through the noise.
Get free scoreYour brand is already sending a signal.
Brand
Brand is what you mean.
Signal
Signal is what people and machines can actually see, understand, trust and act on.
Brand & Signal measures both.
Brand
7 dimensions
15 dimensions. One view of your digital brand.
See how your brand performs, how strong your signal is, how you compare with competitors — and what to improve.
How it works
01
We analyze
We analyze your digital presence across 15 dimensions using AI-supported analysis and human judgment.
02
We compare
We compare you with your competitors, industry benchmarks and established digital best practice.
03
You improve
You see where you lead, where you're behind and what to fix.
The output
See what your brand is really saying.
A real completed mining benchmark, shown on the same fifteen-dimension scale used across Brand & Signal.
- Brand score
- 9.0
- Signal score
- 9.0
- +15 dimensional scores
- +Competitor comparison
- +Industry comparison
- +Strengths and weaknesses
- +Prioritized opportunities
Brand Integrity · after rebuild
Signal Strength · after rebuild
Published research
How does your industry perform?
Two completed Rapid Indexes show where organizations stand. Full dimension-level sector profiles will appear only when the supporting evidence is complete.
PHARMACEUTICALS · Global
Global Pharma Digital Index 2026
- Brand average
- 8.3
- Signal average
- 8.7
Brand leader: Eli Lilly · 9.1
Signal leader: Roche · 9.2
25 organizations compared on the two public indexes.
MINING & RESOURCES · Global
Global Mining & Resources Index 2026
- Brand average
- 8.0
- Signal average
- 8.4
Brand leader: Rio Tinto · 8.6
Signal leader: BHP Group · 9.0
25 organizations compared on the two public indexes.
The challenger effect
You don't have to be
the biggest brand
to have the strongest signal.
Digital gives disciplined challengers an asymmetric advantage. Smaller organizations can outperform category giants in clarity, usefulness, AI visibility, digital experience and speed.
Brand & Signal shows where that advantage exists.
The Challenger Effect
Where smaller organizations outperform category leaders despite having fewer resources, less awareness or lower market share.
Verified transformation
From website to stronger signal.
Majestic Gold's rebuilt investor site was assessed against the same company, the same evidence window and the same benchmark scale.
- Brand
- 9.21
- Signal
- 8.88
- A specific investment thesis replaced generic investor-relations language.
- FY2025 production, revenue and cash evidence became part of the homepage story.
- Modern delivery, live tickers and a dedicated investor FAQ strengthened the digital experience.
Source: Majestic Gold Brand & Signal Benchmark · 2026
Why trust the methodology?
Grounded in established digital best practice.
Brand & Signal combines established digital standards and research with proprietary human + AI evaluation.
Informed by and references
Google Search Central
Helpful, reliable, people-first content
Google Page Experience
Experience and technical guidance
W3C / WCAG
Accessibility standards
Edelman
Trust research
Core Web Vitals
User-experience signals
Baymard Institute
Digital experience research
Nielsen Norman Group
UX research
These sources inform the framework; they do not certify, approve or endorse Brand & Signal. Google states that E-E-A-T is not itself a single ranking factor.
How strong is your Brand & Signal?
See how you compare with your industry, your competitors and established digital best practice.