Offerings
Find the gaps. Fix what matters. Measure the difference.
Brand & Signal shows you why your organization is being overlooked—and what to change so customers, search engines and AI systems can find, understand and choose you.
Rapid Benchmark — Measure
See what's costing you visibility, trust and conversion.
Benchmark the existing digital presence across all 15 Brand & Signal dimensions, and against relevant competitors.
You get:
01
Brand Integrity Score
02
Signal Strength Score
03
Competitive Position
04
Signal Gap
05
Dimension-level findings
06
Highest-priority weaknesses
$500 · First findings in 3–5 days
Full Benchmark + Transformation Roadmap
Know exactly what to fix first.
Turn the benchmark into a prioritized transformation roadmap: issue → evidence → recommended change → expected digital outcome.
You get:
01
Full evidence map
02
Competitive analysis
03
AI answer testing
04
Prioritized recommendations
05
Implementation roadmap
| Issue | Recommended change | Expected digital outcome |
|---|---|---|
| Poor offering architecture | Restructure product and project pages | Better retrieval and easier comparison |
| Weak audience language | Rewrite positioning and page copy | Stronger relevance and comprehension |
| Weak action pathways | Redesign CTAs and the conversion journey | Greater opportunity for inquiry and conversion |
Be found.
Search, AI, social and digital discovery.
Be understood.
Clear positioning, products, services, projects and investment thesis.
Be trusted.
Evidence, authority, third-party validation and proof.
Be chosen.
Inquiries, leads, sales, investment and growth.
$2,500–$10,000 · priced by site complexity, not brand size.
Transformation — Improve
Turn the findings into better digital performance.
Brand & Signal can implement the roadmap across the areas the benchmark identified.
- Brand positioning
- Website UX
- Web design
- Content
- SEO
- AI Search / GEO
- Technical architecture
- Structured content
- Schema and entity signals
- Conversion pathways
- Third-party evidence
- Measurement
Re-measure — Prove
Run the same benchmark again.
After implementation, Brand & Signal applies the same independent methodology again to show what changed — dimension by dimension, and against the competitive field.
Compare tiers
Three entry points. One methodology.
Every tier uses the same 15-dimension framework.
Step 01 — See the gap
Free
A structural read. One headline score.
An automated structural check of your homepage — titles, metadata, canonical tags, structured data, crawlability and AI accessibility — returning a Signal Readiness Score out of 10 with the specific defects it found.
- For
- Anyone who wants to know if there is a problem worth measuring.
- Timing
- About 2 minutes
What you get
- Six key dimensions scored
- AI Findability — the critical one
- Brand Integrity score
- Signal Strength score
- Signal Gap estimate
- Four competitor averages
- PDF report emailed to you
Not included
- All 15 dimensions scored
- Detailed evidence workbook
- Edelman & industry baseline comparison
- Named competitor comparison
- Prioritized roadmap
Next step
If the scan shows a likely gap, move to the Rapid Benchmark for a measured baseline.
Most popular
Step 02 — Measure the baseline
$500
The evidence-backed baseline.
An analyst scores your full digital presence across all 15 dimensions and delivers a detailed workbook of the data — every score measured against the Edelman Trust Barometer and industry baselines, with proof points that tie findability gains to conversion.
- For
- Brands ready to replace opinion with an evidence-backed baseline.
- Timing
- First findings in 3–5 days
What you get
- All 15 dimensions scored, with evidence
- Detailed data workbook — every score, every source
- Measured against the Edelman Trust Barometer
- Industry baseline comparison
- Proof points: findability gains → conversion lift
- Up to four named competitors
- Top opportunities, prioritized
- First findings in 3–5 days
Not included
- Full transformation roadmap
- AI answer testing across engines
- Implementation backlog
- Re-measurement after changes
Next step
Act on the opportunities yourself, or commission the Full Benchmark + Transformation Roadmap.
Step 03 — Fix and prove it
$2,500–$10,000
From findings to action.
Turn the benchmark into a boardroom-ready roadmap: issue → evidence → recommended change → expected digital outcome. The price is set by how much site there is to audit — page count, page templates, content platforms, subdomains and language versions — not by the size of the brand. Measurement is Brand & Signal; the transformation work is delivered by Kumu.
- For
- Teams that need a prioritized plan, implementation and proof of movement.
- Timing
- Priced by site complexity, delivered in 5 business days
What you get
- Everything in the Rapid Benchmark
- Full evidence map
- Competitive analysis by dimension
- AI answer testing across engines
- Prioritized recommendations
- Transformation roadmap
- Developer-ready backlog
- Implementation by internal teams, existing partners or independent specialists
- Re-measure to prove movement
Next step
Re-measure after the changes ship to prove the movement.